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Book Trailers...

Do you think they really help sell books or are they just kinda neat PR things?

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( 12 comments — Leave a comment )
kmarkhoover
May. 5th, 2009 08:20 pm (UTC)
Hard to say if they help but my guess is they don't hurt. So I would do it.
mouseferatu
May. 5th, 2009 08:21 pm (UTC)
As the guy who--I'm guessing--sparked this question... ;-)

Honestly? Much as I'd love it to translate into increased sales, my guess is that it's just a nifty PR move. It's vaguely possible it'll catch the attention of someone who otherwise managed to miss the novel's release, but I doubt it'll change the minds of anyone who'd already decided whether or not to buy. But I'd love to be proved wrong.
jennifer_brozek
May. 5th, 2009 11:24 pm (UTC)
There's a confluence of stuff about book trailers right now. You're is just one of them.
mouseferatu
May. 5th, 2009 11:53 pm (UTC)
Ah. Oops. Well, you know what they say about assumptions... :-}
jennifer_brozek
May. 6th, 2009 12:28 am (UTC)
No worries. It was a partly right assumption.
cartazon
May. 5th, 2009 08:55 pm (UTC)
It's probably a question of what you do with the trailer once it's made. How do you draw attention to it, give it the kick it needs to become viral? Right now, most of the book trailers I run across are people who are mostly just passing it on as a novelty, not because they're necessarily excited about the book itself. I think if it's going to have real impact, you have to look at it as something more than just a commercial for the book; you'll need to offer some independent entertainment value that will make people want to share it around, and thus increase your exposure, which will (presumably) lead to more sales.
eyezofwolf
May. 5th, 2009 09:26 pm (UTC)
If you ever want to do a book trailer that involves some combat, I know a heap of people to ask to be in it. I just figured I would offer.
asthecrowfly
May. 5th, 2009 10:50 pm (UTC)
As a consumer, (and an actor who's tried out for them and various other viral book marketing bits)I think they're neat PR that are good marketing tools in the right hands.
phoebe_k
May. 6th, 2009 01:44 am (UTC)
Depends on the genre (does your audience frequent youtube?) and the trailer itself (is it truly compelling, catchy, viral?) Also, who's paying for it and how much does it cost?

This one was sure successful. :) http://www.youtube.com/watch?v=hr0OtYYpyek
seanan_mcguire
May. 6th, 2009 02:26 am (UTC)
I think it's largely just good PR. I never actually watch trailers unless I know I'm likely to be interested in the book.
fixerbard
May. 6th, 2009 04:53 am (UTC)
Puts on my PR rant
When I think of Book Trailers I think of two things:

1.) The ads on the back pages of a book, which I think is really neat, even more neat would be a sneak peak of the work is about especially if its one in a series

2.) I think any type of media, whether it be on radio, podcast, TV or internet video is a great way to get written work to one's hands.

In my opinion the imagination is still the best way to view media, of course this counts only if you have the right type of HDII (High Definition Imagination Interface) which can usually be developed with enough care an curiosity.

my nickel (as opposed to two cents)
dqg_neal
May. 6th, 2009 04:36 pm (UTC)
In the sence of directly selling the book? No I don't think they do. They are neat PR things, but they probably stick in the viewers head a little more than a static print ad in a magazine somewhere.

I believe studies show that it takes numerous viewing before an ad sticks in someone's head... so it that number is 6.. and the book trailer is equivalent to 2... that improves you odds just a wee bit more.

And every wee bit helps.

But yeah it is a new fad, so they are neat little PR things.
( 12 comments — Leave a comment )